COUVE HEALTH
GRAPHIC DESIGN.
Couve Health is a chiropractic and physiotherapy clinic based in Vancouver, BC.
As the sole graphic designer, I led an array of visual and content design initiatives across digital and print mediums. From revamping their websites to producing consistent branded content for social media, my work supported their mission by enhancing their visual communication, user engagement, and brand cohesion.
Role.
Graphic & Content Designer.
Tools.
Adobe Illustrator.
Adobe Photoshop.
Canva.
WordPress.
MailChimp.
WEBSITE REDESIGN
Modernizing and optimizing Couve Health's website for improved user experience, stronger brand consistency, and mobile responsiveness, were the key issues that were lacking in the original website.
With close collaboration with the web developer and business owner, I lead the visual redesign to implement UX improvements and ensure brand alignment across the website.
SOCIAL MEDIA CONTENT CREATION
As the graphic designer, I managed end-to-end content creation for Couve Health's social media platforms. This included researching relevant health and wellness topics, proposing content ideas, designing a wide variation of posts, and refining them through direct collaboration with the business owner.
PRINT & MARKETING DESIGN
Various marketing and print collateral including business cards, posters, brochures, presentation slides, signages, and other branded materials were created and designed, aimed to promote and be displayed on-site at the clinics. In addition to design, I coordinated with third-party vendors to manage the printing and production process, ensuring specifications and proofs were met.
All pieces were developed in close collaboration with the business owner, often tailored to support specific events or marketing initiatives.
