ACTIVE RELEAF
REBRANDING & PACKAGING.
ACTIVE RELEAF is an e-commerce CBD company, providing the highest quality hemp-derived products offering the ultimate solution for those with physical and mental health conditions.
Years into their business, a rebrand was a critical decision for ACTIVE RELEAF. Prompt by outdated designs, previous designers took initiative to the rebranding of the business.
Taking over midway through the project, not only did I complete the redesigns that had been left incomplete but also conceptualized and executed new packaging for several products that had no prior visual identity. I collaborated directly with manufacturers and print vendors ensuring quality and brand consistency across all the product packaging and rebranded materials.
Role.
Lead Designer.
Photographer.
Tools.
Adobe Illustrator.
Adobe Photoshop.
Time Frame.
6 months.
With outdated packaging and an evolving product lineup, the challenge was not just design, but coordination, consistency, and creative leadership.
*All photography done by me.
