ACTIVE RELEAF
REBRANDING & PACKAGING.
ACTIVE RELEAF is an e-commerce CBD company, providing the highest quality hemp-derived products offering the ultimate solution for those with physical and mental health conditions.
Years into their business, a rebrand was a critical decision for ACTIVE RELEAF. Prompt by outdated designs, previous designers took initiative to the rebranding of the business. Taking over midway through the project, not only did I complete the redesigns that had been left incomplete but also conceptualized and executed new packaging for several products that had no prior visual identity. I collaborated directly with manufacturers and print vendors ensuring quality and brand consistency across all the product packaging and rebranded materials.
Role.
Lead Designer.
Tools.
Adobe Illustrator.
Adobe Photoshop.
Time Frame.
6 months.
With outdated packaging and an evolving product lineup, the challenge was not just design, but coordination, consistency, and creative leadership.
